Thursday, June 4, 2009

Utility Talk wins public relations award

Utility Talk, the Department of Public Utilities’ quarterly customer newsletter, won Best in Show at the 2009 Virginia Public Relations Awards, June 3.

Best in Show is the entry with the highest judges’ score. Judges called it “very effective, creative, diverse, great use of graphics and layout, features short and to the point, timely and easy to read. This offers just enough information that a customer would most likely read all of the content!” One judge commented that she learned about mercaptan, the additive added to natural gas that gives it its distinctive smell.

Utility Talk also received a Bronze Medallion in the newsletter category. Utility Talk, which began in 1993, was produced in house for the first time last year by the DPU communications division and is distributed in the utility bills to 124,000 customers in the city and Henrico County and is available online. Bronze categories are for tactical elements of public relations strategies.

Utility Talk has been written and designed by Mariane Jorgenson since 2008.

No comments:

Post a Comment